Dominate the InsurTech Content Game
(Before your Competitors Do)
More leads. Shorter sales revenue. Faster growth.
I help early-stage and growth InsurTech founders and marketers turn scattered content into a repeatable sales engine — without burning out their team or outsourcing their voice to chaos.
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Sound familiar?
At some point — usually between hiring the head of content, three sales people, and a lead marketer, content production becomes:
Irregular
Random
and Messy…
Everyone writes, but no one owns the strategy.
What’s working? What’s not? Why is this post performing better than that one?
You have no idea.
And not only is it annoying, it can actually keep your company from growing.
Why this hurts more than most think
While you’re stalling on a content strategy:
Your team loses 20+ hours a month creating content that doesn’t compound
Sales repeats the same explanations. Again. And again.
Prospects arrive cold, confused, or wildly unqualified
Growth plateaus, even though the product is solid
You could literally have the best product in the world.
But if no one understands it, it doesn’t really matter.
How things change with a content strategist
After working with me:
Content becomes a lead multiplier, not just a distraction
Leads arrive educated and warmed up
Conversion gets easier and less forced
Cold outreach matters less
Messaging stays consistent even as you hire more writers
Why me?
You’re not working with just any content marketer.
I come with:
Deep background in insurance writing
400+ insurance articles over 5 years
A B2C insurance foundation turned InsurTech-specific focus
We’re a good fit if you want:
A clear content roadmap
Someone to write your LinkedIn and blog post with finesse
We’re probably not a fit if you need:
Other types of content written
Extensive SEO
PR
Growth hacks
Random AI content
How we get there (The Scale System)
When you work with me, you’re buying a system.
The SCALE System goes a bit like this:
S — Strategy Foundation: We define who you’re talking to, what they care about, and your BIG Topics
C —Calendar Design: A 90-day plan that maps blog and LinkedIn posts to real buying stages. No more “what should we post this week?”
A—Authority Building: Blogs and LinkedIn content written in your voice, with your POV, and your expertise (without becoming “noise”).
L — Listening and Learning: We pay attention. Engagement, sales feedback, audience signals — the kind of stuff most teams forget about.
E — Evolution: Quarterly adjustments so content keeps pace with your product, your market, and your goals.
That leads us to:
Less decision fatigue
Faster execution
Real data you can scale on
Where most startups go wrong
They treat content as an afterthought or a task to delegate
The winners?
Use content to pre-qualify and pre-sell
Educate prospects before the call
Let's sales focus on closing, not explaining.
This is how content actually helps you grow.
Not totally sure? Lets do a test run
I offer a $900 Content Pilot for teams who want to try me out.
1 blog post
1 LinkedIn post
Topics chosen based on strategy
The goal:
Test working together
See how the system feel
Decide if we can scale together
Testimonials
Dana Miranda,
Author of You Don’t Need A Budget
“She understands the subject matter and breaks down complex topics into terms any reader can grasp… Highly recommend hiring her for any of your writing needs!”
E. Napoletano
Former, Managing Editor of Magnifymoney/LendingTree
She balances brevity and colloquialism. Her fact-checking was second to none.
Let your content do the heavy lifting
Content should be doing that work long before the first call.
When buyers already understand your product, sales get easier.
Let’s talk about making that happen.